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Marketing internazionale

Strategie, Principi e Applicazioni
Technical details
ISBN 9791221104318
Pubblication year 2023
Pubblication month Novembre
Edition II
Serie Management and Marketing | Manuali per la didattica
Format Copertina Flessibile
Pages 464

 


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Digital

€ 39,99

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Abstract

I mercati internazionali pongono sfide che richiedono ai marketing manager di pensare in modo strategico e di applicare in modo creativo gli strumenti e le tecniche disponibili. Il volume “Marketing Internazionale: Strategie, Principi e Applicazioni” ambisce a fornire – agli studenti e non sol...

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