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E-marketing e web communication.

Verso la gestione della corporate reputation on-line.
Technical details
ISBN 9788834898550
Pubblication year 2010
Pubblication month Aprile
Edition I
Serie Management & Information Technology. Università  di Salerno | Sezione Economia e Gestione delle Imprese, Dipartimento di Studi e Ricerche Aziendali
Format Copertina Flessibile
Pages 256


Negli anni in cui si sta compiendo ia progressiva transizione verso l'economia digitale, va posta adeguata attenzione sia sulla sostenibilità  delle iniziative proposte in rete, sia sull'opportunità  di adozione di una prospettiva unitaria ed integrata, in cui collocare le diverse attività ...

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