LISTEN is a marketing text for everyone, informal and pragmatic, at times irreverent, rich in examples drawn from the authors' own experiences, that takes the reader on a journey through the brand, analyzing its various components, deepening the consumer’s image, and outlining the most important r...
LISTEN is a marketing text for everyone, informal and pragmatic, at times irreverent, rich in examples drawn from the authors' own experiences, that takes the reader on a journey through the brand, analyzing its various components, deepening the consumer’s image, and outlining the most important requirements for effective communication. LISTEN puts listening at the heart of any brand management process, be it a big or small brand, established or new.
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