Recently, sustainability has become a focal point for companies across all sizes
and sector, and the luxury industry is no exception. This shift reflects a growing
awareness of the environmental, social, and community impacts of business
activities. However, integrating sustainability into the luxur...
Recently, sustainability has become a focal point for companies across all sizes
and sector, and the luxury industry is no exception. This shift reflects a growing
awareness of the environmental, social, and community impacts of business
activities. However, integrating sustainability into the luxury industry poses
unique challenges due to the apparent mismatch between luxury and sustainability.
While luxury often connotes indulgence and opulence, sustainability
emphasizes altruism, ethical practices, and moderation, seemingly conflicting
with traditional luxury values. This book, first attempts to resolve the abovementioned
divergence between luxury and sustainability. Thanks to an in-depth
analysis of the definition of luxury, the authors demonstrate that sustainability
is in line with the young consumers’ idea of luxury. Moreover, leveraging a
structured review, the book organizes the scientific production on sustainable
luxury in the research area and explains the reasons for matching luxury and
sustainability. Then this book also attempts to explain to what extent luxury
brand companies are improving their commitment to sustainable actions. In
this endeavor, the authors explore the fundamental issues within sustainable
luxury and the integration of sustainability into the corporate business model.
The explorations also include the companies’ efforts to communicate sustainability
both offline and online with a focus on the themes and tools. Finally,
this book offers a benchmark by providing the audience with several business
cases. The discussion of case studies aims to meet the needs of a wide and varied
audience, from university students to CSR managers, who try to steal the
best practices and adapt them to their businesses.
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